DATA COLLECTION
Privacy Policy
At Alcove, we value your privacy and are committed to protecting your personal information.
This Privacy Policy explains how we collect, use, store and protect your information when you visit our website, enquire about our services or choose to receive communications from us.
Who we are
Alcove is operated by Alcove Personal Training Clapham Ltd, a company registered in England and Wales under company number 17485841.
We are the data controller responsible for personal information collected through our website.
For any privacy-related enquiries, please contact:
Email: info@traineralcove.com
Information we collect
When you complete an enquiry form on our website, we may collect:
Your name
Your telephone number
Your email address
Your preferred personal training model
We may also retain records of communications with you, your enquiry history and your marketing preferences.
When you visit our website, we may collect limited technical information, including your device type, browser, pages visited and interactions with the website through analytics and advertising technologies.
We do not request medical or health information through our initial website enquiry form. If you become an Alcove member, additional information may be collected as part of our onboarding process and explained separately.
How we use your information
We use your personal information to:
Respond to enquiries about our personal training services, memberships and introductory offers.
Contact you about the services you have expressed an interest in.
Provide information about Alcove's launch and membership availability.
Send promotional communications, studio news and special offers where you have chosen to receive marketing.
Understand website traffic and improve our website and services.
Measure advertising performance and support our online marketing, where you have consented to the relevant tracking.
Maintain the security and proper operation of our website.
Comply with applicable legal obligations.
Our lawful bases under UK GDPR are:
Legitimate interests: To respond to enquiries, manage potential customer relationships, operate our website and improve our services. These interests are balanced against your privacy rights.
Steps towards a contract: Where you request information or action before entering into a membership or service agreement.
Consent: Where you choose to receive marketing communications or agree to optional website tracking.
Legal obligations: Where we are required to process information to comply with the law.
Providing contact information is necessary for us to respond to your enquiry. Subscribing to marketing is entirely optional.
Marketing communications
If you choose to subscribe, we may contact you by email or WhatsApp with:
Alcove news and studio updates.
Membership availability and new services.
Special offers, events and promotions.
Other updates relevant to our personal training services.
Email and WhatsApp marketing preferences are managed separately. You can choose to receive both or neither.
You can withdraw your marketing consent at any time by:
Clicking the unsubscribe link in a marketing email.
Replying to a WhatsApp marketing message to request that communications stop.
Emailing info@traineralcove.com.
Withdrawing marketing consent will not affect our ability to respond to an existing enquiry or provide services you have requested.
We do not sell your personal contact details to third parties for their own independent marketing.
How we store and share your information
We use secure business systems and trusted third-party service providers to manage our website, customer enquiries and communications.
These may include:
Website hosting and form-management providers.
Customer relationship management and data-storage services.
Email and messaging service providers.
Website analytics and advertising platforms, including Google and Meta where the relevant services are enabled.
Professional advisers and service providers supporting our business operations.
We share personal information only where appropriate for these purposes or where required by law.
We take reasonable technical and organisational measures to protect your information against unauthorised access, loss, misuse or disclosure.
Some of our service providers may process personal information outside the United Kingdom. Where applicable, international transfers are protected using recognised legal safeguards, such as UK adequacy arrangements or approved contractual protections.
You can contact us for further information about applicable international data-transfer safeguards.
How long we keep your information
We keep personal information only for as long as reasonably necessary for the purposes for which it was collected.
Our general approach is as follows:
Enquiries and inactive contacts
If you are not an active member, do not have an ongoing enquiry and are not subscribed to email or WhatsApp marketing, we generally archive your enquiry information after 24 months without meaningful interaction.
Archived records are normally deleted after a further 12 months, meaning eligible inactive enquiry records are generally removed within 36 months of the last meaningful interaction.
We may remove information sooner where it is no longer required.
Marketing subscribers
Where you have chosen to receive marketing, we may retain your contact details and preferences while your subscription remains active and the information continues to serve a legitimate purpose.
We periodically review contact information and marketing engagement to ensure we are not retaining unnecessary information.
Unsubscribed contacts
If you unsubscribe from both email and WhatsApp marketing and have no continuing relationship or enquiry with Alcove, your contact record may be archived and deleted in line with our inactive-contact retention process.
We may retain minimal contact information where necessary to ensure your decision not to receive marketing is respected.
Active members
If you become an Alcove member, separate retention periods may apply to membership, payment and training-related records. These will be explained through our member documentation.
Certain information may also be retained for longer where required by law or necessary to establish, exercise or defend legal claims.
Website analytics and cookies
Our website uses essential technologies to operate correctly, alongside privacy-focused website analytics that help us understand overall website performance.
We may also use optional analytics and advertising technologies, including Google Analytics and Meta Pixel, to understand how visitors interact with our website and measure the effectiveness of our marketing.
These technologies may collect information such as device details, browser information, online identifiers, page visits and website interactions.
Where consent is legally required, optional analytics and advertising technologies will only be activated after you have agreed.
You can accept, reject or change your optional tracking preferences through the Cookie Settings link on our website.
Further details about the relevant tracking providers and technologies are available through our cookie preferences.
Your data protection rights
Under UK data protection law, you have certain rights concerning your personal information.
Depending on the circumstances, these include the right to:
Request access to the personal information we hold about you.
Request correction of inaccurate or incomplete information.
Request deletion of your personal information.
Request restriction of certain processing activities.
Request transfer of your information where applicable.
Withdraw consent where processing is based on consent.
You also have the right to object at any time to your personal information being used for direct marketing.
To exercise any of these rights, please contact info@traineralcove.com.
We will respond to requests in accordance with applicable data protection law.
If you are unhappy with how we handle your information, you can also raise a complaint with the Information Commissioner's Office (ICO) at www.ico.org.uk.
Updates to this policy
We may update this Privacy Policy from time to time to reflect changes in our services, business operations or legal obligations.
The latest version will always be available on our website, with the date of the most recent update shown above.
For any questions about this policy or how we handle your information, please contact info@trainatalcove.com.
At Alcove, we value your privacy and are committed to protecting your personal information.
This Privacy Policy explains how we collect, use, store and protect your information when you visit our website, enquire about our services or choose to receive communications from us.
Who we are
Alcove is operated by Alcove Personal Training Clapham Ltd, a company registered in England and Wales under company number 17485841.
We are the data controller responsible for personal information collected through our website.
For any privacy-related enquiries, please contact:
Email: info@traineralcove.com
Information we collect
When you complete an enquiry form on our website, we may collect:
Your name
Your telephone number
Your email address
Your preferred personal training model
We may also retain records of communications with you, your enquiry history and your marketing preferences.
When you visit our website, we may collect limited technical information, including your device type, browser, pages visited and interactions with the website through analytics and advertising technologies.
We do not request medical or health information through our initial website enquiry form. If you become an Alcove member, additional information may be collected as part of our onboarding process and explained separately.
How we use your information
We use your personal information to:
Respond to enquiries about our personal training services, memberships and introductory offers.
Contact you about the services you have expressed an interest in.
Provide information about Alcove's launch and membership availability.
Send promotional communications, studio news and special offers where you have chosen to receive marketing.
Understand website traffic and improve our website and services.
Measure advertising performance and support our online marketing, where you have consented to the relevant tracking.
Maintain the security and proper operation of our website.
Comply with applicable legal obligations.
Our lawful bases under UK GDPR are:
Legitimate interests: To respond to enquiries, manage potential customer relationships, operate our website and improve our services. These interests are balanced against your privacy rights.
Steps towards a contract: Where you request information or action before entering into a membership or service agreement.
Consent: Where you choose to receive marketing communications or agree to optional website tracking.
Legal obligations: Where we are required to process information to comply with the law.
Providing contact information is necessary for us to respond to your enquiry. Subscribing to marketing is entirely optional.
Marketing communications
If you choose to subscribe, we may contact you by email or WhatsApp with:
Alcove news and studio updates.
Membership availability and new services.
Special offers, events and promotions.
Other updates relevant to our personal training services.
Email and WhatsApp marketing preferences are managed separately. You can choose to receive both or neither.
You can withdraw your marketing consent at any time by:
Clicking the unsubscribe link in a marketing email.
Replying to a WhatsApp marketing message to request that communications stop.
Emailing info@traineralcove.com.
Withdrawing marketing consent will not affect our ability to respond to an existing enquiry or provide services you have requested.
We do not sell your personal contact details to third parties for their own independent marketing.
How we store and share your information
We use secure business systems and trusted third-party service providers to manage our website, customer enquiries and communications.
These may include:
Website hosting and form-management providers.
Customer relationship management and data-storage services.
Email and messaging service providers.
Website analytics and advertising platforms, including Google and Meta where the relevant services are enabled.
Professional advisers and service providers supporting our business operations.
We share personal information only where appropriate for these purposes or where required by law.
We take reasonable technical and organisational measures to protect your information against unauthorised access, loss, misuse or disclosure.
Some of our service providers may process personal information outside the United Kingdom. Where applicable, international transfers are protected using recognised legal safeguards, such as UK adequacy arrangements or approved contractual protections.
You can contact us for further information about applicable international data-transfer safeguards.
How long we keep your information
We keep personal information only for as long as reasonably necessary for the purposes for which it was collected.
Our general approach is as follows:
Enquiries and inactive contacts
If you are not an active member, do not have an ongoing enquiry and are not subscribed to email or WhatsApp marketing, we generally archive your enquiry information after 24 months without meaningful interaction.
Archived records are normally deleted after a further 12 months, meaning eligible inactive enquiry records are generally removed within 36 months of the last meaningful interaction.
We may remove information sooner where it is no longer required.
Marketing subscribers
Where you have chosen to receive marketing, we may retain your contact details and preferences while your subscription remains active and the information continues to serve a legitimate purpose.
We periodically review contact information and marketing engagement to ensure we are not retaining unnecessary information.
Unsubscribed contacts
If you unsubscribe from both email and WhatsApp marketing and have no continuing relationship or enquiry with Alcove, your contact record may be archived and deleted in line with our inactive-contact retention process.
We may retain minimal contact information where necessary to ensure your decision not to receive marketing is respected.
Active members
If you become an Alcove member, separate retention periods may apply to membership, payment and training-related records. These will be explained through our member documentation.
Certain information may also be retained for longer where required by law or necessary to establish, exercise or defend legal claims.
Website analytics and cookies
Our website uses essential technologies to operate correctly, alongside privacy-focused website analytics that help us understand overall website performance.
We may also use optional analytics and advertising technologies, including Google Analytics and Meta Pixel, to understand how visitors interact with our website and measure the effectiveness of our marketing.
These technologies may collect information such as device details, browser information, online identifiers, page visits and website interactions.
Where consent is legally required, optional analytics and advertising technologies will only be activated after you have agreed.
You can accept, reject or change your optional tracking preferences through the Cookie Settings link on our website.
Further details about the relevant tracking providers and technologies are available through our cookie preferences.
Your data protection rights
Under UK data protection law, you have certain rights concerning your personal information.
Depending on the circumstances, these include the right to:
Request access to the personal information we hold about you.
Request correction of inaccurate or incomplete information.
Request deletion of your personal information.
Request restriction of certain processing activities.
Request transfer of your information where applicable.
Withdraw consent where processing is based on consent.
You also have the right to object at any time to your personal information being used for direct marketing.
To exercise any of these rights, please contact info@traineralcove.com.
We will respond to requests in accordance with applicable data protection law.
If you are unhappy with how we handle your information, you can also raise a complaint with the Information Commissioner's Office (ICO) at www.ico.org.uk.
Updates to this policy
We may update this Privacy Policy from time to time to reflect changes in our services, business operations or legal obligations.
The latest version will always be available on our website, with the date of the most recent update shown above.
For any questions about this policy or how we handle your information, please contact info@trainatalcove.com.
Visit
189 Stonhouse Street
London
SW4 6BB
Visit
189 Stonhouse Street, London, SW4 6BB